An innovative Administrator with particular experience in managing marketing databases, multi-tasking and ability to keep a cool head whilst under pressure.
Experienced in prioritising and completing tasts independently.
Focussed on training and supporting team members in work practices in order to improve upon efficiency. Proven ability to build productive relationships with both clients and employees
In June 2010 I took a career break to raise a family. My children are now of a sufficient age and I am eagerly seeking to return to the workplace to a challenging position in a diverse and forward thinking company.
Firm’s expert on CRM database (InterAction).
Accountable for managing firm-wide data and resolving contact information discrepancies in the firm’s CRM database.
Lead database upgrade projects from testing through to roll-out, working closely with IT and external support organisation.
Providing advisory and training support to all members of the firm in relation to the effective use of the database.
Managing the ongoing maintenance of the database including the security and integrity of the data.
Driving efficiency in marketing activities through management of marketing lists and improvement of mailing processes.
Analysing and reporting on Firm’s Top 100 clients.
Overhauled the database to enable senior stakeholders make more informed decisions.
Develop system based reports to allow users to access information more effectively.
Ensured the CRM database had a high profile within the firm by instilling a good understanding of its importance.
Maintaining data protection procedures.
I left this post to go travelling for a year. During this time I worked in a several organisations mainly in the Financial Services industry doing administrative roles.
Responsible for all campaign and incentive reporting across Europe (14 Countries) for 5 sales channels (700 Account Managers). Managed the data supply for ‘Switch to MCI’ 2003 Direct Mail Campaign. This $80K campaign was deployed in 5 major countries with 85,000 Mailers.
Post campaign reviews to highlight the effect of campaign activity on sales order intake.
Assisted in campaign brainstorms for the quarterly campaign plans.
Interface between the database group and campaign managers.
Regular analysis of the current customer base to understand SOV (Sales Order Value) trends of the different product groupings. Evaluations of pipeline business to assist with campaign planning and justification.
Designing reporting methodologies for all campaigns to a standard process on all data capture systems.
Briefing Campaign Managers on how campaign reporting information is built into campaigns from the outset.
Team expert on Siebel Marketing and other systems.
Working with Inbound teams to ensure they qualify marketing leads and pass them through the sales system.
This role involved significant dealings with functional Managers and Directors at an EMEA level, from Marketing, Sales, Channel Management, Database, MIS.
Responsible for customer and prospect analysis for the UK and Ireland marketplace.
Coordinating data requests projects within the EMEA CRM Data Team.
Measurement of direct marketing activities.
Building queries on an Access Database for data manipulation and measurement.
Management and development of Marketing Databases (60K Records)
Profiling and re-segmenting the Multinational database for 2003 (10,000 Records)
Budgeting for new data purchases and updates.
Managed 3 major data enhancement projects with external supplier and the delivery of the new/enhanced data back onto PRISM (Siebel Database).
Liase with a European network of people from Customer Marketing, Database Team, Sales Teams to ensure effective provision of data support.
Managing returned mails to ensure data protection issues’ are addressed.
Responsible for campaign planning and project management related to data. Provided data for 5 Direct Mail Campaigns.
Closely involved with Corporate Campaign Manager at planning stage of each campaign.
Liased with external Telemarketing agency for campaign fulfilment purposes to ensure the smooth integration of data and report structures with our internal database.
Prism Project Leader - country support and principal contact for all PRISM issues.
Studied at University of Central Lancashire in Preston in the UK.