Partner Marketing Manager
Martinsen Mayer, Ireland
Job Description
Martinsen Mayer have partnered with the industry-leading branded link management platform, Rebrandly. Actively searching for an experienced Partner Marketing Manager to join their growing team!
Rebrandly is a branded link management platform that allows users to securely brand, analyze and share custom URLs via a suite of industry-leading solutions. Increasing brand awareness, improves conversion rates, and privately tracks advanced analytics, helping creators of all sizes securely manage and measure their content performance.
In addition, Rebrandly is the only SaaS link management platform to achieve SOC2 compliance giving it a decisive edge over competitors.
Rebrandly is listed as one of G2 Crowd's Leading software companies globally for 2022. The company’s suite of branded link-management solutions (ClickMeter, Rebrandly, LinkGallery) makes links safe, secure, and engaging for individuals and businesses. Backed by a significant growth equity investment from Five Elms Capital, Rebrandly has millions of users, impressive revenue, and strong YoY growth. With the new investment from Five Elms Capital, Carla Bourque has stepped in as CEO.
Rebrandly employs a diverse and global team across the US, Ireland, Italy, India, Moldova, and the Philippines. The company was founded in Italy and has been remote-first since its inception.
About the Role
Reporting directly to the SVP of Marketing, this role will lead co-branded marketing campaigns with our channel partners to drive awareness and further the sales from our reseller community. In this role, you will have the opportunity to shape and drive our marketing with our technology partners, affiliates, and Value-Added-Resellers (VARs).
The ideal candidate will be collaborative, enjoys relationship-building, and has a passion for partner marketing.
The company values teamwork, collaboration, and camaraderie, and doesn’t anticipate a return to the 5 days in-office work week. Rebrandly believes the hybrid work environment creates more successful relationships, fostering innovation, and strengthening cooperation and partnership. Occasional international travel is expected.
Rebrandly is an equal opportunity employer. They respect and seek to empower each individual and support the diverse cultures, perspectives, skills, and experiences within the workforce.
Responsibilities
Understand and support our channel and technology partners; train them on the problems we solve for our customers
Develop joint marketing campaigns and sales materials for our channel partners
Implement a range of marketing and sales materials (one pagers, sales decks, webinars, video tutorials, etc.)
Collaborate with Sales and form strategic relationships with existing channel partners
Support ARR growth with educational campaigns and materials
Analyze data to track effectiveness and identify new opportunities or strategies
Grow partner sales through integrated partner marketing programs
Come up with scalable and efficient marketing campaigns to drive Rebrandly’s products suite, with the objective to build marketing frameworks that can be leveraged globally
Grow the value proposition of co-marketing programs for current partners and attract new partners
Drive marketing consistency among partners to ensure brand and value proposition is accurately and professionally represented
Establish amp; support relationships with partner sales, channel, and marketing teams to improve partner sales potential for Rebrandly’s products, services and technologies
Develop amp; maintain a deep understanding of partner business strategies and objectives
Craft co-marketing strategies and programs that benefit both Rebrandly and partners, from messaging to program delivery
Bring together Rebrandly and partner capabilities to improve touch points to elevate awareness and business opportunities
Requirements
5+ years of Partner Marketing experience
4+ years relevant work experience in Partner Marketing within B2B SaaS, preferably PLG, and/or MarTech
Strong customer/partner relationship management skills
Proven analytical skills, able to assess opportunities and make decisions on ROI/advantages of programs amp; investments
Track record of delivering strong results and innovation
Growth mindset - someone who is not afraid to think big and take on risk
Willingness to roll up their sleeves
Exceptional verbal and written communication skills
Ability to work and thrive in a self-starter, fast-paced and changing environment
Loves diverse work assignments and enjoys the opportunity to try new approaches and overcome challenges
Apply today to see if it's the right fit!