Marketing Executive
Kepak Group, Ireland
Job Description
ROLE SUMMARY
An exciting opportunity to join an award-winning, loyalty marketing team.
We are looking for a marketing specialist to play a key role in managing our multi-award-winning loyalty programme. The ideal candidate will have previous experience in customer loyalty marketing and digital marketing implementation. This role requires a high level of synchronisation within the broader marketing amp; sales team and communication channels. Reporting to our digital marketing manager, you will hold key responsibility for managing our loyalty programme for optimum performance across acquisition, engagement, participation, and commercialisation. With huge room for growth in the role, this is an ideal opportunity for someone eager to grow within the brand.
KEY DUTIES amp; RESPONSIBILITIES
- Implementation management of Kepak’s foodservice loyalty programme: hands-on execution of our existing loyalty programme for optimum performance across acquisition, engagement, participation, and commercialisation.
- Platforms: content management across our loyalty-related platforms (CRM, website, app, social)
- Rewards: management and optimisation of loyalty rewards portfolio to make the programme more valuable and rewarding for customers, while delivering strong commercial return.
- Brand: Support overall marketing objectives and brand plan implementation through our loyalty programme.
- Projects: Manage strategic loyalty projects, delivering them on time and within budget.
- CRM: Stay updated on and implement best-in-class CRM and customer loyalty practices.
- Stakeholders: Align and closely collaborate with key programme stakeholders from cross-functional teams: commercial, sales, brand.
- Partners: day-to-day contact for our partners, overseeing integration and activation
- Customer service: be a champion for our loyalty members, handle incoming queries and requests.
- Wholesalers: Be the main point of contact for participating wholesalers in terms of day-to-day loyalty programme management and activation in their respective businesses
- Agencies: Keeps and nurture relationships with external agencies and suppliers.
- Budget: Manage allocated loyalty budget, handing all POs/invoices on ongoing basis
Requirements
REQUIREMENTS (EXPERIENCE AND COMPETENCIES):
- 1-3 years’ years in a marketing role with focus on brand loyalty and/or digital marketing
- Previous experience with loyalty programmes is a plus
- Hands-on experience in using digital technology for planning, executing, delivering, and reporting on high-impact marketing campaigns
- Project management skills with strong attention to detail, hands-on experience managing an initiative from start to finish
- Customer-centric, customer-service oriented mindset
- Strong communications skills and ability to work with a wide range of stakeholders
- Experience with working and successfully managing external agencies and suppliers
- Previous CRM/web management experience is a plus
- You are energetic and enthusiastic about digital marketing amp; customer loyalty
- Your work well independently and you love to take initiative
- You are a commercial thinker who demonstrates creativity, initiative, and agility
- You have conscientious approach to work, with strong attention to detail
- You can work simultaneously on various projects and effectively organise, manage and prioritise your workload in a fast-moving environment
- You have strong analytical and problem-solving skills.
- You excel in project management: you can coordinate key milestones with several stakeholders ensuring projects are successfully delivered on time
- You’ve got a growth mindset: you are eager to learn and experiment
REQUIREMENTS (PERSONAL ATTRIBUTES):
Benefits
What can we offer you?
- Hybrid working option available
- Employee Discount Scheme
- Discounted health insurance
- Pension eligibility after 6 months
- Permanent contract
- Bespoke Learning and Development
- Free parking
- Flexibility of holiday planning
Kepak is an Equal Opportunities Employer
Note: as with all positions, due to the nature of the business, key responsibilities will evolve and change over time.
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