Direct Marketing Officer - Maternity Cover
Trócaire, Ireland
Job Description
A crucial role has become available with Trócaire’s Fundraising and Marketing Team. Why apply to work with Trócaire? Because, for nearly 50 years Trócaire has been synonymous with giving in Ireland. In fact, Ireland has grown up with the Trócaire box. The culture and success of our Fundraising and Marketing Team is sector leading. The team won Ireland's 'Fundraising Team of the Year' award in 2019, while Trócaire was recognised as one of Ireland's 'Great Places to Work' in 2020. Apply now for the chance to join our high-performing team and Trócaire could be your great place to work soon.
Trócaire works in partnership with local and Church organisations, supporting communities in over 20 developing countries across Africa, Asia, Latin America and the Middle East to bring about lasting change. Trócaire believes in a just and peaceful world. Where everyone’s dignity and rights are respected. A world where everyone has the right to basic resources. And those resources are shared fairly. A safe place where everyone has control over their own lives. And those in power act for the common good.
The Fundraising and Marketing Division in Trócaire is responsible for raising income from the public in Ireland, recruiting new supporters to our work, increasing loyalty from existing supporters, and increasing awareness and relevance of Trócaire’s brand.
The Direct Marketing Officer will plan and implement strategic multi-channel direct response fundraising programs which will help to maximise the number and value of donors and donations. A central focus of the role is the development and deployment of direct mail appeals and donor newsletters, an area that has seen income growth of over 700% in the past five years. The individual in this role will use advanced non-profit fundraising knowledge, analytical expertise and proven experience developing comprehensive, highly integrated marketing strategies to deliver significant, sustained results across digital and offline channels. They will also create and implement donor journeys to maximise recruitment, second-gift rate, retention and donor LTV.
Reporting to the Head of Donor Marketing, and is based in Maynooth[1] with flexible working arrangements and a mix of work from home and work in office. This is a Specified Purpose Contract maternity cover (estimated 8-months) contract starting September 2021.
Trócaire is committed to Safeguarding people within our Programmes from Exploitation and Abuse and has specific policies on this commitment (including a Global Code of Conduct) which outlines the expected behaviour and the responsibility of all staff, consultants and other organisational representatives. Any candidate offered a job with Trócaire will be expected to sign Trócaire’s Safeguarding Policies and Global Code of Conduct as an appendix to their contract of employment and agree to conduct themselves in accordance with the provisions of these documents. Specific roles may require police/garda vetting.
Key Duties amp; Responsibilities
- Implement a comprehensive multi-channel retention strategy to increase LTV of existing donors
- Secure background information, stories and imagery, and develop campaign content for direct mail, email, social media and website
- Implement a comprehensive multi-channel acquisition strategy to maximise the number of new donors acquired
- Increase donor engagement, value and retention rates through excellent supporter stewardship and the refinement and implementation of supporter journeys for our various audience segments
- Track Trócaire’s supporter trends among key segments, in particular the Direct Adult segment, and identify factors driving giving trends through mining the database and analysing donor behaviour
- Data-led decision making, timely reporting and campaign analysis.
- Rigorously managing the campaign budget, including income and expenditure targets
- Forge excellent relationships with key stakeholders across internal teams, such as international, communications, digital marketing, data analytics, campaigns and donor care
- Cultivating collaborative relationships with a range of key external partners, including direct marketing agencies, designers and print production companies; and motivating and inspiring them to deliver their best for Trócaire
[1] As this post is based on the Island of Ireland, non EU / EEA nationals will require current and valid permission to work and reside in the Island of Ireland as work permits are only issued in exceptional
Requirements
Person Specification Essential Requirements
- Degree in Marketing or another relevant field is desirable, but not required if other relevant experience and training can be shown
- A s