Brand Manager
The Very Group, Ireland
Job Description
About us.
Hey, we’re The Very Group. Home of Very.co.uk, Littlewoods.com, and a team of 3,500 super-talented people.
As the UK's largest retail and financial services provider, we have a pretty unique position in our market and our ambition is bold, to build the number one shopping destination for shoppers who value credit anywhere online.
We’ve been reinventing shopping experiences for over a century and our employees have played a huge part in our success. We’re The Very Group Ireland, the multi-award-winning company behind the exciting brand, Littlewoods Ireland. We’re the largest pure-play online retailer in Ireland and we’ve achieved phenomenal growth in last three years, with exciting plans to drive further significant growth in the coming years. We attract tens of thousands of new customers to our website each year and it’s our mission to make each and every customer interaction a fantastic experience.
About the team.
It’s a great time to join The Very Group; Our brand-new fulfilment site boasts best-in-class automated technology; meaning products can go from order to despatch in just 30 minutes. We have space for expansion and the option to continue to innovate in the future, our site truly is the future of fulfilment!
In this team you will find energetic, inclusive and fun colleagues who work at pace to meet deadlines and who take time to celebrate success. Here you will find industry leaders, who are passionate about development and who want to support you on your journey to success, all we ask for in return is your commitment to roll your sleeves up and get stuck in!
The role
You will work closely with the Head of Marketing, develop and drive the Littlewoods Ireland Brand strategy aligning with the UK strategy where appropriate and tailoring where necessary for Ireland. Leading the Littlewoods Ireland Brand team and assuming full responsibility for activating the Brand strategy in Littlewoods Ireland. Taking guardianship of the Brand tone of voice, creative direction and strategy.
- This role will define and implement the strategy and production process for all Brand marketing campaigns - from ideation through execution.
- This role has ownership of the execution of the ATL media, production and research budget.
- This role will be responsible for implementing the strategy, development and execution of Brand creative direction to produce marketing assets, leading new product launches and creating go-to market strategies.
- This role will manage the execution of Brand research where necessary, in line with the Very Group research strategy with supplemental, localized research as necessary.
- Execute all ATL campaigns from briefing, to production and activation, with support of the Brand team.
- Creating concepts and campaigns that will help generate revenue and build Brand awareness.
- Brief and manage external Brand and media partnerships to develop co-branded campaigns.
- Responsible for managing the relationship with our creative, media buying, research and econometrics agencies and leading the inter-agency process.
KEY RESPONSIBILITIES:
- Ideate, lead and create the campaigns to drive traffic, engagement, and conversation that delivers sales and customer retention.
- Collaborate with The Very Group’s Brand, Trading, CRM, Performance Marketing, Creative, eCommerce, research and retail and buying teams to deliver effective marketing strategy and plans.
- Manage and optimise a 7-figure marketing budget, ensuring that we deliver value for our customers and our shareholders.
- Deliver an effective ATL marketing strategy to inform and attract customers to our brand.
- Lead an internal and external network of stakeholders and vendors to create relevant and engaging campaigns and optimise the path to conversion.
- Analyse feedback, results, trade and traffic patterns, in order to optimise live campaigns and inform future campaign strategies.
KEY RELATIONSHIPS:
- Working closely with Head of Marketing to ensure all activity is aligned to the over-arching Brand strategy.
- Influence the Marketing team functions to deliver a consistent Brand message across all Brand communications.
- Management of our Creative, media buying, econometrics and research agencies, ensuring they are clear on priorities and budgets, to execution - holding them accountable to delivering on time and to the highest standard possible.
- Build and maintain effective relationships with research, trading, merchandising, buying and Brand/category marketing functions.
- Liaise directly with the internal team, s