Performance Marketing Manager
The Very Group, Ireland
Job Description
About us.
We’ve continued to deliver for our customers throughout the Covid-19 outbreak and we’ve done it by transforming the way we work.
We’re fired up for the future and the next stage in our development. We’ll give customers access to more great brands for themselves and their families, a seamless shopping experience and even more control of their finances through innovation in flexible ways to pay.
Ready to reinvent? Get in touch.
About the Role
We have double digit revenue growth planned for next year and our Digital Marketing strategy will be front and centre on achieving this ambitious growth target. To date, we have delivered some world class digital marketing campaigns, delivered in conjunction with a great agency partner, recognised by the multiple Irish and International awards that we’ve won in recent years. As our Performance Marketing Manager, you will have a 12-month strategy with a weekly execution focus and a seven-figure budget to achieve this.
This role is based at our Irish head office in Blanchardstown and you’ll be part of the Marketing Team, reporting to the Brand Marketing Manager.
Role Purpose
To develop, manage and implement a comprehensive innovative customer focused digital strategy, with end to end responsibility for the performance of the digital marketing funnel, optimising performance with budget and ensuring effective integration with wider Marketing strategy.
Role Accountabilities
Search Marketing (SM) PPC amp; SEO
• Develop and deliver SM Campaigns in accordance with agreed campaign targets
• Oversight of the execution and optimisation of SM campaigns using ongoing testing and refinement of bid amounts, positions ad copies and extensions
• Produce all SM performance reports and relate them to other advertising channels, providing actionable insights
• Keep up to date with industry trends, competitor activity and capitalises upon latest innovations in search technologies
Performance Display: Re-targeting amp; Paid Social Advertising (Facebook, Instagram and other social platforms)
• Define and deliver the programmatic display and paid social function within the business ensuring they play a complementary and integrated role with all other marketing activity
• Develop, execute and optimise all performance display campaigns using testing and refinement of bid amount, network, placement, format, creative and content to deliver against agreed KPI and return models
• Working with the internal Brand team, to plan and develop all upper funnel display campaigns for each initiative in accordance with agreed plan. Ensures effective distribution of Content for upper funnel activity
• Oversee the development, execution and optimization of all paid social campaigns using testing and refinement of bid amount, network, placement, format, creative and content to deliver against agreed KPI and return models
• Undertake regular audits, analysis and optimisation to improve campaign performance across paid social
• Keep up to date with industry trends, competitor activity and latest innovations
• Explore new advertising opportunities on new and emerging social channels and/or new technologies
• Manage direct relationship with media agencies, performance networks and media owners
Affiliate Network
• Overall management of our affiliate agency and network
• Monitor activity to identify issues, areas of improvement, and opportunities for growth
Reporting amp; Analysis
• Produce and distribute KPI reports for all digital marketing activity, providing actionable insight into significant and notable changes in performance online
• Track all digital marketing plans by campaign and channel, closely monitoring shifts in performance against budget, identifying and capitalising on opportunities
• Works with relevant stakeholders, internal amp; external, define, produce and distribute a digital marketing attribution model to optimise marketing budget ROI
• Provide insight to internal stakeholders on performance marketing results on a weekly, monthly and quarterly basis
Key Relationships:
· Manage a team of two, with one direct report.
· This role requires effective working relationships with several key stakeholders, at all l