In a nutshell, we are looking for a candidate that loves creating content and has a genuine passion for TikTok. Candidates should have strong creative and video skills, as well as a deep knowledge of social media and a finger on the pulse of what’s coming next within the platform and on social. We want someone who isn’t afraid to try new things and comes with loads of ideas to showcase the Ryanair brand. As the Social Media Content Creator you may also be responsible for producing content for other channels, including Instagram, Facebook and Twitter.
Responsibilities:
- Support the Social Media Team in developing a TikTok social strategy to drive brand awareness, engagement, and advocacy.
- Continue to build the Ryanair brand on TikTok so we introduce new customers to the Ryanair product in a fun and engaging way.
- Create weekly content for the Ryanair TikTok account.
- Engage with TikTok followers and monitor conversations from the brand’s voice.
- Identify and communicate with up-and-coming TikTok influencers and creators.
- Keep your finger on the pulse on the latest TikTok and emerging platform trends.
- Work together with the Social Team to understand performance and growth metrics in order to adjust creative for optimising posts.
- Participate in brainstorms and content ideation, working with the wider Creative Team to develop creative assets and content.
Requirements
- Prior knowledge of TikTok, including how to film, edit and use TikTok features.
- Knowledge of the trends and popular sounds being used through TikTok.
- Deep knowledge of what does well on TikTok and what doesn’t.
- Experience producing content for other platforms as Facebook, Instagram, Twitter.
- Understanding of content and what tells stories and drives engagement.
- Excellent English communications and copywriting skills.
- A strong understanding of brands and social trends.
- Highly creative with an eye for design and strong attention to detail.
- Highly collaborative and an excellent team player.
- A self-starter with a proven track record of producing own content.
Please submit the link to your TikTok profile with your application.
Benefits
Competitive Salary and Airline Benefits