Individual Giving Manager
Trócaire, Ireland
Job Description
Are you energised by the thought of working in an organisation that supports people and communities to tackle the root causes of poverty and injustice? Do you love the idea of working in a global organisation with an inclusive and collaborative culture? Then Trócaire wants to hear from you! Read on for more details about this exciting opportunity.
The Opportunity
The Fundraising amp; Marketing Team is responsible for raising public income, recruiting new supporters, retaining existing supporters and growing our relevance by creating a better connection with Trócaire’s work and its impact.
The Individual Giving Manager will lead the strategy for Individual Giving with a key focus on retention to increase long term value of existing donors and recruitment to maximise the number of new donors acquired to deliver income of 11m per annum.
About Trócaire:
We are Trócaire. We work with local partners in the world’s most at-risk communities and with people in Ireland to tackle the underlying causes of poverty and injustice and respond to the crises they create. Together we bring about positive and lasting change for a just world.
Our values are Solidarity, Accountability, Perseverence, Participation and Courage.
In 2022, Trócaire supported over 1.58 million people in 11 countries across Africa, Asia, Latin America and the Middle East. With the support of the generous people of Ireland, we work towards five goals:
· Promoting Access to Justice;
· Achieve Climate amp; Environmental Justice;
· Ensure Women amp; Girls’ Protection, Voice amp; Influence;
· Save Lives and Protect Human Dignity and
Mobilise the Public in Ireland to achieve Global Justice.
Requirements
Reporting to the Head of Fundraising amp; Marketing, the Individual Giving Manager is part of the Famp;M management team and leads a team of 4 professionals: Direct Marketing Officer, Legacy Officer, Committed Giving Officer, and Famp;M Assistant.
The Role: Key Duties amp; Responsibilities
Individual Giving Strategy
- Work with the Head of Famp;M as part of the management team to build the overall Famp;M strategy with a focus on driving net income through our key pillars: Relevence, Retention amp; Recruitment.
- Own the strategy for Individual Giving with a key focus on retention to increase long term value of existing donors and recruitment to maximise the number of new donors acquired.
- Lead the development of insight-driven strategies, exploring new channels of income and optimising current revenue, delivering income of 11m with a focus on return on investment.
- Oversee the timely evaluation of campaigns to ascertain learning to drive future growth.
- Financial management for the Individual Giving team including income and expenditure budgets, projections, quarterly revisions, and evaluation.
- Monitor and benchmark external environment to ensure Trócaire is at the forefront of development in fundraising and income generation.
External Partners amp; Collaboration
- Drive, manage and inspire our agency partners to co-create innovative and engaging campaigns.
- Build strong relationships with Famp;M colleagues and with key stakeholders across the organisation.
- Lead cross functional project teams as required.
Irish Emergency Alliance Fundraising Representative
- Represent Trócaire on the Irish Emergency Alliance.
Team Management
- Lead the Individual Giving team to ensure the successful delivery of the strategic plan and achievement of public income and engagement targets.
- Manage, support, and empower 4 direct reports to deliver on strategic objectives and KPIs.
- Develop a culture of success and ownership within own sub team and contribute to the wider Famp;M Team, with individuals operating at a high level of expertise in their respective areas and being personally accountable for the performance of their campaign / projects.
- Ensure the team is maximising systems, processes, and ways of working to deliver optimal results from all marketing activity, ensuring campaigns are delivered on time and within budget.
Essential Requirements
Experience
- 5+ years’ experience in a fundraising or marketing position and/or proven track record of revenue/ income generation.
- 5+ years in leading individual giving campaigns.
- Proven track record in delivering results in a competitive environment and delivering strong return on investment.
- Excellent understanding of budget management, forecasting, and reporting.
- Direct team and cross functional team management.
- Managing external partners