Social Media Specialist
Keywords Studios, Ireland
Job Description
There is a bit of Keywords Studios in pretty much every video game that you know. Our services for the entertainment industry span from game development, art creation, game testing, audio production, localization, and marketing, to customer support, community management, player research, and more.
Our 12,000+ employees are working across 70 studios around the world, collaborating with 23 of the top 25 most prominent games companies, as well as some of the most popular film and TV production companies.
We are committed to diversity, inclusion and equity and put a purposeful program and DEIB council in place to help us advance in the right direction.
Curious yet? Apply today and find out more in an interview.
Role Overview
Your primary role as Social Media Specialist is to plan, create and publish English social media content around Keywords’ services, locations, technologies, and company values on the Group’s owned channels following the latest social media best practices and using storytelling techniques.
You will liaise across the organisation to ensure the constant, managed flow, delivery and sharing of compelling social media content. You will work closely with the Global Social Media Manager, local Social Media Managers, the wider Keywords marketing team and content creators within our various global teams.
This job is for you if you’re looking for a role where you can have a big impact on social strategy, you deeply care about your work (perhaps even to the point that people who care less about social media think you’re a bit weird); you’re willing to experiment, fail and come out stronger and more creative.
- Create and publish educating and entertaining social media content for marketing campaigns to raise awareness and share of voice. Your main channel will be LinkedIn.
- Ensure all social media posts are accessible for followers relying on screen readers or watching on a device with low / no volume turned on.
- Drive video content creation (podcast style) for LinkedIn and YouTube.
- Support live coverage around industry events on owned channels (especially Twitter/X and Instagram) while building relationships with external partners, clients and industry thought leaders.
- Monitor, reply to incoming comments and messages on all English social media channels.
- Build out our social listening efforts and feed back to internal teams.
- Analyse the performance of all the different channels to make recommendations which social media channels to build out, what content to produce, etc.
- Escalate social media crisis topics to help maintain the brand’s reputation while delivering the best communication to our followers worldwide.
- Brief creative team members in charge of social media designs, videos, or animations.
- Join calls and discussions with internal teams worldwide to make sure all created content is relevant for their communication goals, factually correct, and on brand.
- Document the latest social media best practices and facilitate internal training where needed.
Requirements
- Minimum 3 years’ experience as social media specialist, preferably in a B2B environment.
- Proven track record of creative yet data driven content creation across various platforms.
- Experience in managing two or more communication projects simultaneously.
- Manage own workload and prioritize tasks in a fast-paced environment.
- Demonstrable experience working remotely, with remote teams, and external agencies.
- A ‘can-do’ attitude (we value pro-activity).
- Ability to motivate people to help with content creation.
- Solid interest in learning about the ins and out of a service provider.
- Stay on top of social media trends to make content timely and relevant.
- Excellent copywriting skills for English social media channels (short and long format).
- Good knowledge in basic asset creation such as graphics in Adobe Suite or videos on mobile phone.
- Good knowledge of the gaming industry to playfully connect with clients, partners, talent on Twitter and other channels.
- Demonstrable experience in podcast production using Zencastr or other software is a bonus.
Benefits
Our employees are our most valuable resource; therefore we provide them with a competitive compensation package commensurate with skills and experience, excellent benefits, high level of job satisfaction and a casual and fun work environment.
Keywords International is dedicated to following a well-established Equal Opportunities Policy. We endeavour to create a workplace which provides for equal opportunities for all employees and potential employees.