Benamic, with over 14 years of experience, is a leading promotions company that assists global marketing teams in designing and executing standout promotions. We take pride in our collaborations with household name brands, consistently aiming to offer unparalleled services tailored to their stature. Our vision is to be the world's trusted provider of seamless promotion management solutions, benefitting both brands and their customers.
Embedded in our ethos is a commitment to innovation, expertise, and integrity, with a customer-centric approach at the forefront. Being part of the CluneTech Group, we also uphold values of respect, teamwork, innovation, and passion. With a global footprint spanning 35 countries, we champion diversity, collaboration, and a relentless drive for excellence.
We value talent, creativity, and dedication over a specific number of years of experience or ticking every box on the list. If you're passionate about content marketing and believe you can make a significant contribution to our team, we encourage you to apply.
Role Overview:
Join Benamic as our Content Marketing Specialist and play a pivotal role in amplifying our brand through impactful B2B content. In this position, you'll harness various channelsfrom blogs and emails to social mediato create, publish, and optimise content that resonates with our target audience.
Collaboration is at the heart of this role. You'll partner closely with the Head of Marketing and other team members to ensure our content strategy aligns seamlessly with our wider marketing and sales goals. With your journalistic flair and a strong grasp of SEO and digital trends, you'll produce content that's not only engaging but also mirrors Benamic's brand ethos. In your role, you'll contribute to enhancing Benamic's reputation, fostering trust and respect among our global audience and reinforcing our commitment to excellence in the industry.
Location: Ireland, Remote (but must be able to occasionally meet at HQ in Kilkenny)
Key Responsibilities:
- Craft and refine content for various platforms including blogs, emails, and sales materials to engage and inform our audience.
- Enhance our online presence by creating and posting engaging social media content.
- Collaborate on video content, from drafting scripts to storyboarding, to offer dynamic and engaging visual content.
- Shape our content strategy in conjunction with the Head of Marketing to drive Benamic's marketing and sales objectives forward.
- Identify and leverage opportunities in market trends to position Benamic prominently.
- Manage a content calendar, ensuring timely release and consistency of content to best serve Benamic's objectives and audience needs.
- Deepen understanding of Benamic's offerings to ensure content effectively conveys its value proposition.
- Engage with internal stakeholders, experts, and clients, drawing insights to create informed and compelling content.
- Ensure all content meets Benamic's quality standards and maintains a consistent brand voice and style across all platforms.
- Work closely with design and creative teams, ensuring content is both visually appealing and effectively communicates Benamic's message.
- Drive content visibility by collaborating on SEO strategies, using keyword research to inform content decisions, and leveraging analytics.
- Collaborate with the senior digital marketing executive to amplify content reach through strategic promotion methods such as paid advertising and partnerships.
- Contribute to team brainstorming sessions and marketing projects, bringing fresh ideas and perspectives to the table.
- Stay attuned to the latest trends in B2B content marketing and social media, actively implementing best practices to ensure Benamic remains a thought leader in the industry
When submitting your application, please include 3-5 links to your work. We're interested in viewing:
- Pieces you consider to be your absolute best.
- Examples that showcase the variety and range of your content creation abilities.
Requirements
About You:
- Demonstrated B2B content creation and marketing experience.
- Excellent written and verbal communication skills with proficiency in storytelling, writing, editing, and proofreading.
- Insight into the needs of marketing professionals and the B2B audience.
- A journalistic approach to content creation, with experience in conducting interviews and repurposing content.
- Innate curiosity with a proactive approach to learning and executing tasks.
- Adaptable and open to evolving responsibilities as the company grows.
- Knowledge of SEO principles and comfort in evaluating content performance.