Taxback International are looking for a Senior Channel Marketing Executive to develop and implement marketing programs that target specific channels to promote our services or products. This role includes creating marketing plans, staying up-to-date with the latest trends, and coordinating campaigns within the marketing team and with department heads.
KEY RESPONSIBILITIES
- Align closely with key stakeholders (Channel Sales, Demand Generation, Product and Marketing) to create and coordinate co-marketing strategies and joint-marketing plans with our Partners to accelerate demand generation.
- Work cross functionally with Demand Generation and Channel Sales to create, execute, and measure regional joint events that drive net-new business and expand existing business.
- Be the point of contact for Marketing with our Partners and nurture and invest in those relationships and events.
- Work cross functionality with training and enablement teams to identify ways we can help enable our partners, faster.
- Bring hands-on experience developing and executing multi-faceted initiatives, including joint messaging, webinars, content creation, field events, email campaigns, social media content and campaigns, web pages, and reference building.
- Analyze competitor behavior to optimize marketing strategies.
- Work closely with Product Marketing to localize and distribute product news, messaging guidance, and training materials to regional channel partners.
- Facilitate website updates via the website hosting platform, WordPress, linking in with our Marketing CRM platform, Pardot for relevant elements.
- Implement a mechanism for measuring value add and success of marketing initiatives.
Requirements
- Proven success driving revenue growth via channel marketing campaigns
- Minimum 3 years channel marketing experience
- Business degree or equivalent working experience
- Ability to develop strategies and to execute tactically. Analytical but pragmatic
- Ability to partner with other functional areas and project manage programs to completion