Brand Manager - Hybrid
Kepak Group, Ireland
Job Description
JOB PURPOSE/ PRIMARY OBJECTIVE:
Kepak Foods Division are looking for a energetic and enthusiastic Brand Manger to join our talented foodservice marketing team to take responsibility for the execution of our brand amp; customer activation across our foodservice business. Within this role you will be able to get a varied, hands-on experience and further develop your marketing expertise. If you are a result-oriented, self-starter looking to join a dynamic team, this opportunity is ideal for you. The role will require travel for key tradeshows, distributor/customer meetings.
WORKING RELATIONSHIPS:
INTERNAL
- Reporting to the Senior Brand Manager (Customer Activation).
- Working closely with the wider Marketing, Category, Sales, Innovation, Technical, Supply chain amp; Finance Teams.
- Working directly with Foodservice Marketing Manager on several strategic projects
EXTERNAL
- Key strategic partner agencies, including research, creative, and packaging amp; print agencies.
KEY RESPONSIBILITIES:
- Work alongside the Senior Brand Manager (Customer Activation) in the development and management of the brand plans for Foodservice Ireland channels amp; Key Accounts.
- Work within cross functional strategic projects groups, playing an important role in bringing strategic clarity and focus to the business.
- Responsible for ensuring all the enablers are in place for the successful execution of the annual brand plans (including support material for the sales team and distributors)
- Own manage and deliver large B2B amp; B2C marketing campaigns from concept to completion aligned to the overall business objectives, focusing the team on strong ROI.
- Provide insight amp; trends for key customers /distributors that will drive their business forward and position Kepak as a thought leader.
- Key stakeholder in the innovation process and responsible for new product launches in market.
- Analyse data, product, and market trends to help develop strategies that maximise opportunities for the foodservice brands.
- Work in conjunction with the Senior Brand Manager (Customer Activation) to manage relationships with 3rd Party marketing agencies.
- Management of Marketing budget including ongoing tracking amp; reporting of spend.
- Make a strong contribution to culture, process amp; ways of working within the marketing team in line with our goals to continually develop the marketing function in line with best practice.
- Supporting the Foodservice Marketing Manager on strategic projects
Requirements
SKILLS/ EXPERIENCE:
- Degree level qualification in marketing
- 2/3 years marketing experience, (Food /FMCG/Drinks sector experience a plus)
- Excellent written and verbal communication skills
- Strong analytical skills amp; highly numerate with the ability to turn data into actionable insights.
- Strong project management experience
- Experience in new product development, packaging, and print management desirable
- Team player with experience of working in cross-functional teams.
- Hands-on attitude. Ability to manage detail to deliver ‘execution with excellence’.
- Creative problem solver
- Experience with Salesforce /CRM systems desirable.
- Excellent Microsoft skills, Word, Excel, PowerPoint.
- Personal fit with the family values of Kepak (responsible, ambitious, passion for food and teamwork).
KEY COMPETENCIES
- Creating Positive Relationships
- Service Driven
- Strategic Thinking
- Fostering Innovation
- Influencing
Note: as with all positions, due to the nature of the business, key responsibilities will evolve and change over time. Travel within Ireland and the UK may be necessary along with possible international travel.
Kepak is an equal opportunities employer.
Benefits
At Kepak we are looking for people who are as passionate about food as we are. If you would like to join a culture where our values of Ambition, Responsibility, Teamwork and Passion for Food are at the heart of all we do, and diversity and inclusion matters to you then you are what we are looking for.
Kepak is an Equal Opportunities Employer
Note: as with all positions, due to the nature of the business, key responsibilities will evolve and change over time.
- Hybrid
- Contributory Pension Scheme
- Access to discounted health care
- Employee Discount Platform
- Bike to Work Scheme
- Paid Maternity Leave
- Additional Service Leave
- Discounted Meat Purchases<