Assistant Brand Manager -Hybrid
Kepak Group, Ireland

Kepak is one of Europe’s leading food innovators, engaged in marketing a range of products and brands both direct to consumer and B2B. Due to our fast paced, dynamic business environment we have an exciting new opportunity to join our Consumer Foods Marketing Team working on some of Ireland’s Most successful food brands.

Why Does the Job Exist?

To deliver on our business growth objectives an opportunity has arisen for a talented and ambitious individual to join the brand marketing team. We are seeking a junior marketer that will work alongside the Senior Brand Manager to manage our portfolio of brands across Ireland and the UK. This role will provide excellent career prospects and an opportunity to work within an ambitious and growing company where there are opportunities to make a real impact. The ideal candidate will be passionate about all thing’s consumer focused and the strategic side of marketing.

Working as part of an enthusiastic and award-winning marketing team you will work closely with the cross-market activation teams to bring to life key strategies across media touchpoints (social media, influencer, in store amp; ATL), play a key role in innovation amp; research projects and act as a brand guardian within the business. This role will provide an opportunity to work across categories on a range of brands.

There will be opportunities to collaborate and manage relationships with some of the leading creative and strategic agencies - including Packaging, Research, Media, and Creative.

Key responsibilities include, but are not limited to:

• Create and implement localised brand campaigns that resonate with consumers across media touchpoints (social media, influencer marketing, in store amp; ATL)
• Work closely with the sales and commercial team to land key activations across retailers, ensuring optimised through the line execution and reporting of sales performance vs key campaign metrics.
• Play a key role in the packaging design process from agency briefing through to delivery on shelf
• Work alongside the Senior Brand Manager to direct the design and execution of research amp; category audits, providing insights and recommended action to support the brands
• Play a primary role in the innovation process, working with the SBM amp; BM to ensure the innovation roadmap and products launched are based on solid consumer insights
  • Work with the SBM to identify future trends, new developments, brand performance and positioning to be used in strategic planning and decision-making which can help shape future innovation and communication strategies.
• Manage external agencies ensuring creation of quality briefs, projects that run to timings and objectives
• Working cross-functionally will be key to the success of this role including Agency partners, Technical Team, NPD, and the wider Commercial Team
• Manage, optimize, and adapt brand budgets as needed
• Tracking of KPIs amp; brand metrics verse targets

Requirements

What we are looking for?

• 3rd level qualification in Business, Marketing, or a related discipline
• 1-3 years of Marketing and /or Commercial experience
• FMCG experience preferred
• Great communicator with strong interpersonal skills and an ability to build close collaborative working relationships with agencies, internal amp; external teams
• A balance of strategic amp; creative outlook with strong project management skills
• Strong analytical skills with the ability to turn data into actionable insights
• Personal fit with the family values of Kepak Consumer Foods (Responsibility, Ambition, Passion for food and Teamwork)
• Open to travel on an ad hoc basis
• Driving license with access to a car

Benefits

At Kepak we are looking for people who are as passionate about food as we are. If you would like to join a culture where our values of Ambition, Responsibility, Teamwork and Passion for Food are at the heart of all we do, and diversity and inclusion matters to you then you are what we are looking for.

Kepak is an Equal Opportunities Employer

Note: as with all positions, due to the nature of the business, key responsibilities will evolve and change over time.

• Hybrid
• Contributory Pension Scheme
• Access to discounted health care
• Employee Discount Platform
• Bike to Work Scheme
• Paid Maternity Leave
• Additional Service Leave
• Discounted Meat Purchases
• Career Development opportunities
• Education Support
• Study Leave #jobsie

Job Rewards and Benefits